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Journal of Social Marketing

Subject Areas: Management of Technology and Innovation
Publisher: Emerald Group Publishing Limited - Emerald Publishing
ISSN: 2042-6763
SJR: 24

Available

Journal Article

Examining 50 years of social marketing through a bibliometric and science mapping analysis

Salgado Sequeiros, Jessica; Molina-Collado, Arturo; Gómez-Rico, Mar; Basil, Debra

2022 Journal of Social Marketing

doi:10.1108/jsocm-06-2021-0145

Through a bibliometric analysis and scientific mapping, this study aims to examine research in the field of social marketing over the past 50 years and to propose a future research agenda.Design/methodology/approachA bibliometric analysis based on keyword co-occurrences is used to analyze 1,492...
Available

Journal Article

Social marketing AS pedagogy

Kennedy, Ann-Marie; Veer, Ekant; Kemper, Joya Ananda

2022 Journal of Social Marketing

doi:10.1108/jsocm-08-2021-0192

This study aims to share the use of social marketing as pedagogy and provide a transformative social marketing pedagogy for social marketing educators. By this, the authors mean the same principles used by social marketers to improve the well-being of a person or group are used as a pedagogic...
Available

Journal Article

Social marketing: ready to help revolutionise marketing education

Harris, Fiona

2022 Journal of Social Marketing

doi:10.1108/jsocm-07-2021-0154

This paper aims to explore ways through which social marketing could help to revolutionise marketing education and argues that this change is needed now. The world is confronting a variety of serious challenges, including a global pandemic, an urgent climate emergency and overdue social...

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