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Purpose – The purpose of this paper is to attempt to provide a detailed profile of the jazz festival audience in terms of age, gender, degree qualifications, home ownership levels, newspaper readership, frequency of attending live jazz performances, interest in attending other festivals and CD...
Purpose – The paper seeks to examine the concepts, types and implications of festival innovation and failure. Design/methodology/approach – A review of extant literature is undertaken and examples of innovation and failure in three festivals are used to demonstrate the simultaneity and...
Purpose – The purpose of this paper is to examine the inter‐organizational patterns of an events network that shape a host community's capacity to capitalize on its event portfolio. Design/methodology/approach – Network analysis was employed to measure the relationships within an events network....
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that need to...
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