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2012 International Journal of Innovation Science
Cradle to Cradle certification is the roadmap for moving companies ahead of the constantly evolving regulatory process, for transforming retailers into agents of restorative change, and for shifting certification from a marketing exercise to a core business strategy. Here we focus on the decade of work done with companies through the certification process to spur innovation, disseminate best practices, and promote healthy alternatives to business as usual. We define Cradle to Cradle principles and certification, explain why these are important, offer details about the certification process, and list examples from companies working to use Cradle to Cradle (C2C) principles to create new products and materials. Specific detail about certification will be given in the areas of: material health, material reutilization, energy, water stewardship, and social responsibility.
2012 International Journal of Innovation Science
This paper offers two starting points bridged by a question: The first point is the field of sustainability concepts that can help transform a resource-wasting society into a sustainable one. The second point is the field of design-driven innovation that can generate sustainable economic success by designing products and services that meet people's needs. A question bridges these two starting points: How do we design sustainable products to make them more successful? This essay introduces a tool to help companies develop innovative products and services that are sustainable for the environment, the economy and society: the Sustainable Value Proposition Tool (SVPT).
2012 International Journal of Innovation Science
The best way to equip students with the skills to lead and thrive in a global economy is to teach innovation, entrepreneurship and leadership, and make them aware of sustainability. Students can develop the skills to identify and capitalize on new business opportunities through an active learning process. Universities provide students with the knowledge, and serve as the fuel for innovation and entrepreneurship [1]. Problem solving develops complex thinking ability in the students [2]. This is becoming increasingly critical as in many industries technological innovation is now the most important driver for competitive success. Global competition has also put pressure on the firms to continuously innovate [3]. There is also a need to continuously challenge given this the students need to think about building a sustainable society. An increased focus on sustainability will promote meeting the needs of the current generation without compromising the ability of future generations to meet their needs [4].
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