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The interwar period was a time of technological and social change. This paper aims to understand how these changes impacted the marketing communication of mobility through the lenses of safety and of the changing place and role of women in society.Design/methodology/approachThe research is based...
During the 17th century, the Dutch Republic sought to project a positive global image centred around the principles of economic endeavour, moral stewardship and military resilience. By illustrating one way in which the country sought to communicate its international position, the paper aims to...
The purpose of this paper is to provide an advertising history of Tata Steel from its inception in 1907 to 2007 when it completed 100 years of operation. The authors use postcolonial theory to highlight the intertwining of advertising with the broader project of anticolonial resistance and...
This paper aims to historicise the contemporary chlorophyll trend through the first academic study of its early marketing in Sweden (1950–1953). Using multimodal critical discourse analysis, it demonstrates how brands used advertisements to convince female consumers of chlorophyll’s necessity to...
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