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This paper aims to use the advertisements of three major brands – Chymol, Formamint and Lifebuoy Soap – to examine how advertisers responded to the 1918–1919 influenza pandemic in Great Britain influenza pandemic. It looks particularly at the ways in which marketing strategies changed and how...
The purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective, the study classifies the publications and citation structure of the JHRM, the nature of the publications’ authorship,...
The purpose of this paper is to analyse the social debate on women, health and smoking in the New York Times from 1870 until 1929. The paper aimed to establish whether smoking for women was a form of oppression and whether it was publicly known that smoking is harmful in decades preceding the...
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