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2019 Journal of Historical Research in Marketing
doi: 10.1108/JHRM-12-2018-0061
PurposeThe purpose of this paper is to describe the author’s serendipitous career and provide some lessons that might be of value to those pursuing the academic mission: teaching, research and service.Design/methodology/approachThe method involves primary sources; mainly the author’s CV to jog recall of events and dates, some of his articles and the teachings and writings of many others that influenced or inspired various aspects of the author’s career.FindingsThe author’s experiences affirm that to achieve any degree of success in the professoriate, in addition to having some talent it is also helpful to be lucky. There is a lot to navigate at a university. Opportunities exist at every turn, some noticed some missed. When recognized, be prepared. Being a professor is not what you do, it is who you are. Preparation for an academic career involves becoming a self-improvement project (essentially, a life-long student learning lessons). It requires developing expertise (preferably excellence) in some field of study, as well as resourcefulness, resilience and perseverance.Originality/valueEach individual’s story is unique. The author’s path seems to have included more twists and turns than most. Consequently, he tried to highlight the experiences with lessons learned in most sections, some obvious some less so, which he expects (at least hopes) will prove valuable to future educators.
2019 Journal of Historical Research in Marketing
doi: 10.1108/JHRM-12-2018-0057
PurposeThe aim of this paper is to provide an advanced understanding of the dynamics of a scholarly career.Design/methodology/approachAn assemblage of a theoretic lens was adopted to help make sense of how the focal scholar came to have certain capacities and characteristics and how these evolved over time.FindingsThe critical determinants of the capacities of this scholar have arisen from intersections with the institutions she has been a part of and individuals with whom she has been privileged to interact.Originality/valueThis paper is the first to adapt an assemblage theoretic lens to make sense of a professional’s career accomplishments and trajectory and to draw inferences for career management from this perspective.
2019 Journal of Historical Research in Marketing
doi: 10.1108/jhrm-11-2018-0055
This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.Design/methodology/approachThis paper is an autobiography and intellectual history.FindingsThe author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.Originality/valueThis essay describes one person’s journey to becoming a marketing and consumption historian.
2019 Journal of Historical Research in Marketing
doi: 10.1108/JHRM-11-2018-0056
PurposeThe purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.Design/methodology/approachThe study uses an autobiographical approach.FindingsMost of the articles, research monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory; and marketing management and strategy. The value system that has guided these research programs has been shaped by specific events that took place in the author’s formative years. This essay chronicles these events and the origins and development of the seven research programs.Originality/valueChronicling the importance, origins and development of the seven research programs will hopefully motivate and assist other scholars in developing their own research programs.
2019 Journal of Historical Research in Marketing
doi: 10.1108/JHRM-07-2018-0032
PurposeThe purpose of this paper is to provide some background and context to MacInnis’ 33-year life as a marketing academic and to share some of the trials, tribulations and joys that have characterized her professional career.Design/methodology/approachThis paper is autobiographical, highlighting some key aspects of MacInnis’ career, including the various educational, administrative, editorial, teaching and consulting roles she has held and how they have influenced her development as a scholar.FindingsMacInnis emphasizes the importance of doing what is interesting, sticking with topics you love and working with people who inspire you and are great collaborators. We continually evolve as scholars in light of the continual changes in academic knowledge and in the world of marketing. Those changes provide exciting and enticing career opportunities.Practical implicationsEveryone should follow their own path. She has been fortunate to pursue a number of different roles in the profession, but she has learned to differentiate which activities best match who she is as an individual. Debbie would encourage others to do the same.Social implicationsWe can contribute most when we understand ourselves, our strengths, our weaknesses and the other aspects of our lives that make life meaningful to us.Originality/valueThe essay offered here reflects Debbie’s path alone. Her hope is that by articulating her history, she can share with others the range of opportunities available in the field. There is no one way to succeed, and while she is not sure that her choices have made her the most successful that she could be, they are the choices she has made and she is happy to have learned both about the world and herself through these choices.
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