1 - 7 of 7 articles
Purpose – The aim of this paper is to examine the role of children in an emergent Irish consumer culture and advertising from 1848‐1921. In particular, the significance of children's gender and reading materials in the process of consumption will be evaluated. Design/methodology/approach – An...
Purpose – The aim of this paper is to examine how the “colleen” archetype was used in the creation of a successful brand personality for a range of soap manufactured in Ireland during the early twentieth century. It reveals the commercial and political agendas behind this move and the colleen's...
Purpose – The aim of this paper is to explore the marketing strategies and tools used by W&R Jacob & Co. in the first four decades of the twentieth century. Design/methodology/approach – This paper is based on close analysis of W&R Jacob & Co. labels and other primary material supported by...
Purpose – The purpose of this paper is to present a view of how a retail chain store and its marketing strategies impacted on shopping habits in twentieth century Ireland. Design/methodology/approach – Primary and secondary sources include company documents, oral history and press reports....
Purpose – The aim of this paper is to discuss a unique and significant article about advertising that was published in Dublin in 1910. Design/methodology/approach – The article, entitled “The advertising problem” (reproduced in its entirety in the Appendix) is analysed and contextualised....
Purpose – The aim of this paper is to examine the nature of newspaper advertisements published in the Irish newspaper The Freeman's Journal . This is approached by examining the construction of a selection of printed advertisements, including the strategies used in each, which appeared in The...
Purpose – The aim of this article is to explore how, and to what extent, American advertising and its consumerist messages infiltrated Irish society in the period 1922‐1960. Design/methodology/approach – The article is based on an analysis of primary and secondary sources. Findings – The article...
Read and print from thousands of top scholarly journals.
Continue with Facebook
Sign up with Google
Log in with Microsoft
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.