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Purpose – The purpose of this paper is to appraise the spread of supermarkets in Canada during the mid‐twentieth century. It examines how corporate chains altered the organization of distribution, reconfigured shopping experiences, and promised gains realized through greater business volume....
Purpose – The purpose of this paper is to examine how one Canadian retailer developed customer confidence in the interwar years when the automobile was in its infancy. The emphasis is on products and product information in the mail‐order catalogue. Design/methodology/approach – The research...
Purpose – The purpose of this paper is to examine the meaning and content of the term “orderly marketing” as it was adopted by Western Canadian farm leaders in the 1920s, and to determine whether the expected results of “orderly marketing”, as they were enunciated by farm leaders, were met....
Purpose – The purpose of this paper is to assess, by providing a case study of flagship brand, Rothmans, why Rothmans, Benson & Hedges Inc. (RBH), Canada's second largest tobacco firm, has historically lost ground to industry leader, Imperial Tobacco Canada Limited (ITL)....
Purpose – Child sponsorship programs have been accused of representing children in the developing world in a manner described as “development porn”. The purpose of this paper is to take an historical approach to investigating the use of advertising techniques by Plan Canada, a subsidiary of one...
Purpose – The purpose of this paper is to provide a briefly annotated bibliography of some 200 items that together constitute a “select list” of the available academic literature on the history of Canadian marketing from the seventeenth century to the beginning of Second World War....
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