1 - 6 of 6 articles
Purpose – The marketing field established important institutions – college courses, teachable texts, professional associations, and regular conferences – during the first three decades of the twentieth century, but did not fully mature as a scholarly discipline until the first specialized...
Purpose – The purpose of this paper is to produce a critical history of MP3 technology in an effort to show how its stature as the digital music format of choice had nothing to do with music or associated industries and that its configuration as a product to be bought and sold was unintended....
Purpose – In 1921, Alfred P. Sloan developed an extensive repositioning strategy that was instrumental to General Motors' success over the decades that followed. This paper aims to provide a review of the development and evolution of this strategy and how the later deviation from this strategy...
Purpose – The purpose of this paper is to argue for including historical perspectives in doctoral seminars in marketing theory. Design/methodology/approach – The paper describes how marketing history is currently incorporated into the author's doctoral seminar in marketing theory. Findings – The...
Purpose – The purpose of this paper is to reflect upon teaching the history of marketing thought. Design/methodology/approach – The paper describes the role of the history of marketing thought within a marketing theory seminar at masters level. It presents how the history of thought aspect...
Purpose – The purpose of this paper is to reflect on an unusual course, a historically focused course on marketing theory taught to a range of students from their fourth year of study through to the doctoral level. Design/methodology/approach – The staff, who have taught the course since before...
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