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Purpose The purpose of this paper is to investigate the sectoral variety and common patterns of innovation in the wine industry. It intends to explore the nature, extent and sources of variety of innovation in the Canadian wineries.Designmethodologyapproach The data employed come from a...
Purpose The purpose of this paper is to assess the degree of market orientation of a sample of Chilean wine producers to compare two different instruments for assessing market orientation in this context and to comment on the possible cultural sensitivities of these two measurement instruments...
Purpose The purpose of this paper is to consider how German wineries can successfully diversify into wine tourism, in an effort to support their primary business activity of producing and selling high quality wine.Designmethodologyapproach A survey questionnaire was created, collected and...
Purpose The purpose of this paper is to identify and understand the relevant attributes, extrinsic and intrinsic, that Portuguese consumers value and are relevant in the decision process for choosing wine. Further, the study aims to check possible differences in the valued attributes regarding...
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