1 - 6 of 6 articles
Purpose – The purpose of this paper is to explore how brand equity influences brand survival in the wine industry. Specifically, the aim is to investigate the influence of two key facets of brand equity (brand awareness and perceived quality) on brand survival. Design/methodology/approach – Two...
Purpose – Part of the steady decline of wine consumption in France might be attributed to a growing criticism of the level of alcohol content of the wines. Recent declarative surveys suggest that consumers consider favourably wines with lower contents of alcohol. The purpose of this paper is to...
Purpose – Champagne is bought with low frequency and many consumers most likely do not have or seek full information on the quality of champagne. Some consumers may rely on the reputation of particular brands, e.g. “Les Grandes Marques”, some consumers choose to gain information from sensory...
Purpose – The purpose of this paper is to provide an evolutionary view of the emerging wine industry in China. Design/methodology/approach – Research on industry evolution provides a background for the historical evolution of the Chinese wine industry. Case studies are used to illustrate the...
Purpose – The purpose of this paper is to put forward the hypothesis that the demand for wine can be partly explained by social phenomena. Design/methodology/approach – A general framework considers social phenomena. A literature review in the domain of wine shows that these aspects may...
Purpose – This exploratory study aims to investigate the national adoption of international wine industry trends in Germany. Specifically, the paper consider this adoption as perceived by luxury German wine producers in three wine regions. This study addresses two main questions: what impact do...
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