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Purpose – To analyse key drivers of television dependency and its impact on teleshopping adoption. Design/methodology/approach – The applicability of the media dependency scale is tested in the Spanish market. The impact of demographics, television exposure and television affinity on television...
Purpose – The purpose of the research was to investigate the attitudes and perceptions of e‐markets as members of their value chain. Design/methodology/approach – A questionnaire was developed and sent electronically to members of a textile industry e‐market. Findings – The research showed that...
Purpose – With increasing market competition, enterprises have come to realize that it is easier to maximize profit by cross‐selling services to existing customers than to attract new customers. It can often be observed that consumers sequentially purchase multiple products and services from the...
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