1 - 7 of 7 articles
Purpose – The purpose of this paper is to study paradoxes and strategies of social media consumption among adolescents. Young people belonging to Generation Y have enthusiastically embraced social media as a means of achieving connectedness and managing social relationships. However, there is...
Purpose – This study aims to examine the major influences of food choices of Chinese teenagers within a dynamic food marketing environment. Design/methodology/approach – The paper reports findings from semi-structured interviews with high school students which examine teenagers’ guidelines for...
Purpose – The purpose of this paper is to explore the relationship between lunchboxes, fun food and leisure. Looking beyond concerns focusing solely on health and nutrition, this article unpacks how mothers seek to provide lunchtime food that is also a source of leisure and pleasure....
Purpose – The purpose of this paper is to explore children’s relationships with football teams and players and the influences on these. Design/methodology/approach – A child-centric (Banister and Booth, 2005) inductive qualitative approach was utilised to capture children’s voices. The children...
Purpose – The purpose of this article is to use the “Big Five” personality structure (openness to experience, conscientiousness, extraversion, agreeableness and emotional stability) to explore the relationship with political consumer behavior. Design/methodology/approach – Political consumer...
Purpose – The purpose of this study is to examine the effectiveness of advertisements with different female role portrayals in a second-tier city with “first-class opportunities.” Chinese girls and women represent a huge market for personal as well as household goods. Design/methodology/approach...
Purpose – The study aims to explore the evolving status of children as active consumers in the emerging Indian market by assessing their impact on family buying practices across distinct parental clusters. Design/methodology/approach – The study uses a structured questionnaire to draw a quota...
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