Journal for Global Business Advancement

Ngo, Nguyen-Quynh-Nhu; Hoang, Tien-Ngoc; Nguyen, Ngoc-Thao; Thi, Huyen-Thuong Ha

2023 Journal for Global Business Advancement

doi: 10.1504/jgba.2023.141424

This paper aims to investigate the impact of macro factors following the PESTLIED model on peer to peer (P2P) lending services in Vietnam. Applying the partial least squares-structural equation modelling (PLS-SEM) method with analysing 352 qualified responses from April to June, 2023, the findings show the direct effects and indirect effects of these factors on P2P lending practice in Vietnam. The legal, international, environmental, and demographic factors promote the use of P2P lending, whereas economic factors tend to limit P2P lending activities. Moreover, social factors positively influence political, economic, and technological factors, whereas legal factors encourage the remaining macroeconomic factors and have the most positive impact on technology and internationalisation factors. The paper also finds the mediating role of environmental and demographic factors in promoting P2P lending under the influence of legal factors. However, economic factors act as the mediating role in limiting P2P lending under the influence of social factors.

Nguyen, Xuan-Nhi; Dang, Nhu-Thao; Le, Ngoc-Tien; Pham, Quoc-Hai

2023 Journal for Global Business Advancement

doi: 10.1504/jgba.2023.141423

The study focuses on investigating the relationship between innovative leadership style, dimensions of innovation, and organisational performance of the tourism industry in Vietnam. This study employs a mixed-method exploratory approach to understand the impact of dual leadership styles on tourism and destination enterprises' performance, using ambidexterity theory as a theoretical foundation. The qualitative phase identifies six key elements of innovative capability: technology, process, organisational, service, product, and marketing innovation. Afterwards, findings from quantitative analysis of a dataset of 348 Vietnamese firms in the tourism industry reveal that the innovative leadership style has a positive effect on the five components of innovative capability; however, process innovation has a negative effect on organisational performance. This study contributes to the innovation literature and that managers should adaptively achieve goals through means of balancing control and innovation to gain desirable performance in the tourism industry.

Ha, Minh-Tri; Nguyen, Dang-Tan; Ho, Quang Nhut; Trinh, Cong Tam

2023 Journal for Global Business Advancement

doi: 10.1504/jgba.2023.141432

This study applies social exchange theory to explore how digital transformation (DT) influences product innovation (PI). It concentrates on the mechanisms of tacit (TKS) and explicit knowledge sharing (EKS) as mediators, and transformational leadership (TL) as a moderator. A questionnaire survey was implemented and completed by 402 managers and employees from various sectors in Ho Chi Minh City (HCMC), Vietnam, including service, production, processing, manufacturing, engineering, and administration. This quantitative approach was implemented. For the purpose of participant recruitment, convenience and snowball sampling techniques were implemented. The results indicated that TKS partially mediates the DT-PI relationship, and that TL functions as a moderator. However, contrary to expectations, DT did not demonstrate a substantial direct effect on PI. By clarifying the mediation and moderating functions of TKS and TL, the outcomes add to the extant literature and offer a more thorough knowledge of the dynamics of how DT affects PI.

Phan, The Anh; Nguyen, Thi Huong-Thanh; Nguyen, Minh Chau

2023 Journal for Global Business Advancement

doi: 10.1504/jgba.2023.141425

This study evaluates the effect of user-generated content (UGC) on Facebook on travel intention, focusing on exposure to travel content, trust in UGC providers, and trust in UGC. A sample of 641 Vietnamese Facebook users was tested using PLS-SEM in SmartPLS 4.0. Findings indicate that exposure to travel content and trust in UGC providers trigger benign envy, stimulating travel intentions. Online social identities moderate the relationship between exposure and benign envy towards travel content, but inversely. This study offers insights for tourism marketing, suggesting that tourism companies and travel advertisers can leverage UGC on Facebook to influence travel intentions. Future research should examine the role of specific UGC types and explore the impact of UGC across different cultural contexts.

Vu, Nhat-Phuong; Hoang, Cam-Tu Tran; Nguyen, Nhu-Ty; Thi, Bình-Nguyen Vu

2023 Journal for Global Business Advancement

doi: 10.1504/jgba.2023.141427

This research aims to examine how citizens continue to use e-government services. The study uses a qualitative approach to refine the questionnaire, followed by a quantitative study involving 328 Ho Chi Minh City citizens to evaluate the framework based on the Integrated Model of Expectation Confirmation Model and the Social Cognitive Model. The analysis shows that trust and computer self-efficacy positively affect user adaptation. Confirmation, perceived usefulness and satisfaction also influence continued use. The study also highlights the role of user adaptation in citizens' continuous use and it identifies three issues on which policymakers need to focus when building an e-government system, including ensuring transparency, regular evaluation and providing support tools for people to adapt easily to e-government. Furthermore, building an interactive feedback system to improve customer support can be useful. Future studies could explore a larger scale and include additional constructs in their investigations.

Nguyen, Nhu-Ty; Pham, Thai-Ngoc; Pham, Khanh-Ngan Nguyen

2023 Journal for Global Business Advancement

doi: 10.1504/jgba.2023.141426

In accordance with the 3M model of Mowen (2003), this paper has formally refined a traits-based model to explain for the technology acceptance behaviour among Vietnamese Gen Z in the service industry. There has been a lack of models modified for the Vietnamese context, as traits-based applications require befitting consideration. An in-depth interview was designed with 10 informants to collect qualitative data. The newly model has defined the three tiers based on their levels of abstractiveness included: (1) elemental traits (e.g.: Agreeableness, Conscientiousness, Extraversion, and Openness to experience); (2) compound traits (e.g.: Self-efficacy, Need for affiliation, Proactive personality, Innovativeness, and Competitiveness); (3) situational traits (e.g.: Desire for unique products, Perceived usefulness, and Market maven) to account for a surface trait (accept a new technology). The refined traits-based model provides an effective tool for both researchers and practitioners in predicting Gen Z consumer's adoption toward a new technology in service industry.