1 - 6 of 6 articles
This paper presents an innovative method for planning construction projects that face great challenges to meet the budget and the scheduled dates, due to the direct incidence of uncontrollable external factors such as weather, dollar volatility and inflation. The innovation lies in the...
The AIDA model is a well-known model for advertising products that starts with seeking attention from consumers until the action of purchasing it. The model has been tested in different contexts and for various product categories so far and has been successful in explaining the process of...
Small and medium-sized enterprises (SMEs) have an important role in the economy of any country and have even remarkable influence on the countries with developing economies. The current study sketches the importance of social media, integrated marketing communication (IMC), and social customer...
A business model is critical in assisting a technopreneur to start up their business. This study proposes a framework for developing a start-up business model that contains the elements of a business model for the design of a new venture. The objective of the research is to identify the changes...
The proposed model in this paper for measuring the ability of second-generation institutions to become third-generation universities has been presented and evaluated based on the opinions of experts in the field of university entrepreneurship. In terms of data collection, it is descriptive...
Our study is interested in observing the legitimacy-seeking behaviours of electronic payment companies in Indonesia. We argue that in a growing industry, pragmatic legitimacy judgements of a company are derived from socio-cognitive constructs from external actors but rather occur at the...
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