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PurposeThe aim of this study is to examine cruise destination branding as a new resource for a region to promote an area as a differentiated cruise destination. The authors specifically study how the perceived brand awareness of a destination moderates the relation between cruisers’ motivation...
PurposeThis paper aims to develop a conceptual framework on interfirm conflicts in tourism value chains. The framework includes types of conflict, triggers of conflict and their preconditions, consequences of conflict and measures for preventing conflict.Design/methodology/approachThe framework...
PurposeMulticultural nation-states face an added layer of challenge to social cohesion when countries already face various degrees of political, socio-economic and religious divide. Communalism has been a dividing threat, and some societies have encountered civil wars. Reconstructing social...
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