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Purpose – The purpose of this study is to examine if consumers have substantially common color preferences in hospitality uniforms for destination brands. Employee uniforms with their dimensions of style, material and color are a crucial part of the coordinated brand message of a business or a...
Purpose – The paper aims to identify main approaches to seniors’ tourist behaviour. Population ageing has contributed to increasing interest in seniors’ tourist behaviour in the developed countries over the past decades. Over time, several aspects have been examined such as travel constraints,...
Purpose – The purpose of this study is to identify best practices in the implementation of market segmentation via expenditure in tourism research so that the practical potential of this technique can be realized. Market segmentation on the basis of expenditure has tremendous practical potential...
Purpose – This article aims to test the relationship between expected attractiveness‐satisfaction‐loyalty for international adventure tourists visiting Tanzania. The proposed model is based on travel consumer behavior theoretical constructs extracted from the literature....
Purpose – The aim of this contribution is to present the structural constraints faced by the Cypriot tourism industry on its path to changing its product portfolio, previously dominated by the beach‐tourism segment. Design/methodology/approach – Using a heuristic approach, the current processes...
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