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Purpose – The purpose of this paper is to examine the behavior of consumers in an industrial trade show context – the ITB tourism trade show. Design/methodology/approach – The current study addresses whether it is strategically astute to allow final consumers into an industrial trade show. Using...
Purpose – The purpose of this paper is to investigate customer responsiveness in the hotel industry, and the role of market orientation including both internal and external information sharing. Design/methodology/approach – Based on a review of the supply chain management and marketing...
Purpose – The purpose of this paper is to analyze the demand of tourists who stay in agri‐tourist facilities and assess the impact of agri‐tourism on local development in terms of income and employment. The study was conducted in Tuscany, a region which is pre‐eminent in terms of the Italian...
Purpose – The purpose of this paper is threefold: measure the differences in importance of cultural values between Turkish hosts and European guests; measure perceived cultural difference (distance) to see if importance of cultural values are commensurate with cultural distance perception; and...
Purpose – The purpose of this paper is to assess the touristic potential of music festivals in Catalonia. It is an opportune goal because even though this region is experiencing an important increase of new festivals and cultural events, there is a lack of adequate coordinating and guiding...
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