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In its efforts to foster tourism development the state has the choice of either giving direct grants or stimulating specipc investments and promoting cooperation through lowinterest loans. In either case, the effort is aimed to improve the supply and preserve the competitive capacity of...
The present paper investigates the relationship between the type of wine tourist motivation and how much importance wine tourists motivated by each type give to the wine servicescape. The underlying assumption is that wine customers driven by the secondary motivators like socialization and...
Tourists and visitors currently tend to consider environment and the purity of nature, educational tourism, culture and history, large and smallscale events, and entertainment and fun as crucial issues. For certain specific target groups, these wishes and needs may be satisfied by a new form of...
Tunisian tourism plays a significant role in the economical balance of the country, providing an important source of entry to foreign currency, thanks to its privileged geographical situation, proximate to Europe, and as well to its protected and preserved cultural, physical and environmental...
In this session, chaired by Prof. Egon Smeral, four papers have been presented, all concentrating on new instruments for improving marketing in tourism.
Workshop 2 was chaired by Pietro Beritelli who initially introduced the presenters of the three following contributions. They have been dealing with the adaptation of marketing tools, objectives and strategies due to new demand patterns of clients paper 1, new technical facilities in marketing...
A tactic can be considered as a way to implement a strategy and fulfil its objectives in terms of marketing, it is an actual fact of promotion, pricing, branding or distribution, meant to bring to reality the pursued goals.
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