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The youth travel market is an important market segment in terms of size and growth rates. Youth travelers, however, differ in their travel motivations from other market segments. Therefore, in order to attract and satisfy youth travelers it is necessary to match their travel motivations with...
For tourism, significant research has been conducted in industryspecific marketing. Basically, the topic of discussion is the effectiveness and efficiency of the marketing of destinations. As marketing segmentation is one of the most critical parts of any marketing strategy, the authors believe...
Events, conventions and other meetings are one of the fastest growing sectors within the tourism industry. For many destinations events provide a large number of tourists and a high public exposure through an extensive media coverage. This paper draws its focus on the image of an event and its...
This paper makes a contribution to the exploration of the travel type Visiting friends and relatives VFR, which is a relatively new field of research. The demarcation and the differences between VFR and other types of trip are the focus of attention of this study. Thus the research goal is to...
Within tourism, the role of sport is taking an increasingly greater role. Professional sports require travelling of athletes and their accompanying teams for competition and training. Similarly recreational sports are carried out in many tourism destinations by visitors. Competitive sports is...
Reto RupfHaller presented the case of the environmental planning process adopted by the StMoritz region Suisse for the organisation of the FIS Alpine World Skiing Championships in 2003. The race slopes of the championships are situated in an ecologically sensitive area above the forestline.
The workshop 3 was directed by Mme Origet du Cluzeau it aimed to focus the role of the State in the development of sport and tourism and in which way the Public Administration, with private sponsoring, finances the sport events.
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