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In the contemporary landscape of Zimbabwe’s tourism industry, the convergence of social media branding, technology adoption, and the promotion of green tourism practices has emerged as a pivotal force shaping the trajectory of the country’s tourism sector. This article aims to explore the impact...
This study aimed to investigate the impact of socio-psychological factors, such as nationalism, internationalism, collectivism, conservativism, patriotism, and cultural openness, on consumer ethnocentrism and its effect on purchase intentions among South African consumers. A total of 203...
Innovations in digital platforms have led to strategic innovations of digital services which are exchanged between digital organizations and their customers. There are significant flows, not only of information, but also of innovation from digital platforms to services through a strategic...
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