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PurposeThe purpose of this paper is to analyse the 2012 Olympic opening ceremony with the goal of making a nuanced contribution to the discussion of online participation and engagement afforded by social media.Design/methodology/approachThis paper applies a qualitative approach of sequential...
PurposeThe purpose of this paper is to investigate the impact of a dual medium/content context – the one offered by the online Twitter communication (medium-context) of reporting on elite sports (content-context) – on traditional conceptualizations of genderlect.Design/methodology/approachA...
PurposeThe purpose of this paper is to contribute to analyses of the sport-politics nexus by identifying whether the demographics of Twitter followers of Al-Jazeera Sport in the USA (rebranded in 2014 as beIN USA) can be associated with a specific political...
PurposeThe purpose of this paper is to perform a comparative analysis of how traditional media and social media framed the 2014 Sochi Winter Olympic Games.Design/methodology/approachThe researchers examined newspaper articles pertaining to the Sochi Olympics and Tweets containing #SochiProblems...
PurposeDue to an immense rise of social media in recent years, the purpose of this paper is to investigate who, how and why participates in creating content at football websites. Specifically, it provides a sentiment analysis of user comments from gender perspective, i.e. how differently men and...
PurposeThe purpose of this paper is to explore online discussions about the 2014 World Cup on the Chinese social media platform Sina Weibo. Because China did not qualify for the World Cup, the study focusses on the role of online discussions surrounding a worldwide international event from an...
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