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Select data courtesy of the U.S. National Library of Medicine.

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International Journal of Sports Marketing and Sponsorship

Subject:
Business and International Management
Publisher:
Emerald Group Publishing Limited —
Emerald Publishing
ISSN:
1464-6668
Scimago Journal Rank:
27

2023

Volume 24
Issue 3 (Jul)Issue 2 (Apr)Issue 1 (Jan)

2022

Volume 23
Issue 5 (Sep)Issue 4 (Aug)Issue 3 (Jun)Issue 2 (Apr)Issue 1 (Jan)

2021

Volume 22
Issue 4 (Oct)Issue 3 (Jun)Issue 1 (Feb)

2020

Volume 22
Issue 2 (Jun)Issue 1 (Sep)
Volume 21
Issue 4 (Sep)Issue 3 (Jul)Issue 2 (Apr)Issue 1 (Jan)

2019

Volume 20
Issue 4 (Sep)Issue 3 (Aug)Issue 2 (May)Issue 1 (Jan)

2018

Volume 19
Issue 4 (Oct)Issue 3 (Jul)Issue 2 (May)Issue 1 (Feb)

2017

Volume 18
Issue 4 (Nov)

2016

Volume 17
Issue 3 (Aug)Issue 2 (Apr)Issue 1 (Feb)

2015

Volume 16
Issue 5 (Oct)Issue 4 (Jul)Issue 3 (Apr)Issue 2 (Jan)

2014

Volume 16
Issue 1 (Oct)
Volume 15
Issue 4 (Apr)Issue 3 (Apr)Issue 2 (Jan)

2013

Volume 15
Issue 1 (Oct)
Volume 14
Issue 4 (Jul)Issue 3 (Apr)Issue 2 (Jan)

2012

Volume 14
Issue 1 (Oct)
Volume 13
Issue 4 (Jul)Issue 3 (Apr)Issue 2 (Jan)

2011

Volume 13
Issue 1 (Oct)
Volume 12
Issue 4 (Jul)Issue 3 (Apr)Issue 2 (Jan)

2010

Volume 12
Issue 1 (Oct)
Volume 11
Issue 4 (Jul)Issue 3 (Apr)Issue 2 (Jan)

2009

Volume 11
Issue 1 (Oct)
Volume 10
Issue 4 (Jul)Issue 3 (Apr)Issue 2 (Jan)

2008

Volume 10
Issue 1 (Oct)
Volume 9
Issue 4 (Jul)Issue 3 (Apr)Issue 2 (Jan)

2007

Volume 9
Issue 1 (Oct)
Volume 8
Issue 4 (Jul)Issue 3 (Apr)Issue 2 (Jan)

2006

Volume 8
Issue 1 (Oct)
Volume 7
Issue 4 (Jul)Issue 3 (Mar)Issue 2 (Jan)

2005

Volume 7
Issue 1 (Oct)
Volume 6
Issue 4 (Jul)Issue 3 (Apr)

2004

Volume 6
Issue 2 (Nov)Issue 1 (Jul)
Volume 5
Issue 4 (Mar)

2003

Volume 5
Issue 3 (Sep)Issue 2 (Jun)Issue 1 (Mar)
Volume 4
Issue 4 (Jan)

2002

Volume 4
Issue 3 (Sep)Issue 2 (Jun)Issue 1 (Mar)
Volume 3
Issue 4 (Jan)

2001

Volume 3
Issue 3 (Sep)Issue 2 (Jun)Issue 1 (Mar)
Volume 2
Issue 4 (Jan)

2000

Volume 2
Issue 3 (Sep)Issue 2 (Jun)Issue 1 (Mar)

1999

Volume 1
Issue 4 (Nov)Issue 3 (Sep)Issue 2 (Jun)Issue 1 (Mar)
journal article
LitStream Collection
Reflecting on our shared success

Desbordes, Michel

2011 International Journal of Sports Marketing and Sponsorship

doi: 10.1108/IJSMS-13-01-2011-B001

journal article
LitStream Collection
Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies

Kim, Kihan; Cheong, Yunjae

2011 International Journal of Sports Marketing and Sponsorship

doi: 10.1108/IJSMS-13-01-2011-B002

This study employs creative strategies to contentanalyse Super Bowl commercials from 2001 to 2009, focusing specifically on message strategies. The findings aim to answer four research questions. What are the message strategies commonly employed in Super Bowl commercials? What are the trends of the message strategies employed in Super Bowl commercials over time? What are the relationships between the message strategies and the commercial likeability? What are the specific roles played by the high- vs. low-involvement product categories?
journal article
LitStream Collection
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students

Pyun, Do Young; Kwon, Hyungil H; Lee, Chul-Won

2011 International Journal of Sports Marketing and Sponsorship

doi: 10.1108/IJSMS-13-01-2011-B003

This study assessed the mediation effect of perceived brand quality and the moderation effect of consumer ethnocentric tendency in the proposed consumption model of a global sports brand. The English Premier League was selected as a global sports brand and four hypotheses were established to explain how consumers' perceived brand globalness affected their watching intention. Data were collected from 302 collegians in Republic of Korea. Results showed that perceived brand quality partially mediated the relationship between perceived brand globalness and watching intention, and ethnocentrism played a moderating role. The findings contribute to our understanding of consumption activities of global sport brands.
journal article
LitStream Collection
Padel sports clubs in Spain

Rodriguez-Fernandez, Mercedes

2011 International Journal of Sports Marketing and Sponsorship

doi: 10.1108/IJSMS-13-01-2011-B004

This case study deals with a new racket sport that is seeing strong growth in a number of countries. The study is based on surveys of Spanish padel1 sport clubs, and by grouping these datasets we are able to propose a business plan that may be used as a guide for investors or managers in the sports industry. The paper explores the development possibilities and marketing options for this ascending sport.
journal article
LitStream Collection
The inevitable queue: exploring the impact of wait time at sporting events

Baker, Thomas; Jones, Scott A

2011 International Journal of Sports Marketing and Sponsorship

doi: 10.1108/IJSMS-13-01-2011-B005

While the goal of almost any service provider is to eliminate wait from the consumption experience, there are a number of service environments where this ideal may be impractical, if not impossible, to deliver, among them live sport. Live sporting events often have queues at entry and exit gates, facility concessions and toilets. This study tests a model featuring antecedents not used in prior research on waiting. Findings suggest that facility layout features and waiting fill time both have a positive influence on spectators' feelings about a wait. Most interestingly perhaps, these same antecedents may also serve as a cue that long waits are likely.
journal article
LitStream Collection
Factors influencing spectator sports consumption: NCAA women's college basketball

Trail, Galen. T.; Kim, Yu

2011 International Journal of Sports Marketing and Sponsorship

doi: 10.1108/IJSMS-13-01-2011-B006

Although the understanding of both positive and negative factors influencing sports consumption is essential, previous research has mainly focused on motivators. The purpose of this study was to examine three different models of constraints and motivators that influence attendance: a correlated model, a hierarchical model and a moderated model. Twenty factors were identified and classified into four main categories. The results indicated that 16 out of 20 motivators and constraints had a significant relationship with attendance in the theoretically expected direction.
journal article
LitStream Collection
Editorial policy

Desbordes, Michel

2011 International Journal of Sports Marketing and Sponsorship

doi: 10.1108/IJSMS-13-01-2011-B007

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