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International Journal of Sports Marketing and Sponsorship Volume 13 Issue 1

Subject Areas: Business and International Management
Publisher: Emerald Group Publishing Limited - Emerald Publishing
ISSN: 1464-6668
SJR: 23

Available

Journal Article

Reflecting on our shared success

Desbordes, Michel

2011 International Journal of Sports Marketing and Sponsorship

doi:10.1108/IJSMS-13-01-2011-B001
Available

Journal Article

Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies

Kim, Kihan; Cheong, Yunjae

2011 International Journal of Sports Marketing and Sponsorship

doi:10.1108/IJSMS-13-01-2011-B002

This study employs creative strategies to contentanalyse Super Bowl commercials from 2001 to 2009, focusing specifically on message strategies. The findings aim to answer four research questions. What are the message strategies commonly employed in Super Bowl commercials? What are the trends of...
Available

Journal Article

The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students

Pyun, Do Young; Kwon, Hyungil H; Lee, Chul-Won

2011 International Journal of Sports Marketing and Sponsorship

doi:10.1108/IJSMS-13-01-2011-B003

This study assessed the mediation effect of perceived brand quality and the moderation effect of consumer ethnocentric tendency in the proposed consumption model of a global sports brand. The English Premier League was selected as a global sports brand and four hypotheses were established to...
Available

Journal Article

Padel sports clubs in Spain

Rodriguez-Fernandez, Mercedes

2011 International Journal of Sports Marketing and Sponsorship

doi:10.1108/IJSMS-13-01-2011-B004

This case study deals with a new racket sport that is seeing strong growth in a number of countries. The study is based on surveys of Spanish padel1 sport clubs, and by grouping these datasets we are able to propose a business plan that may be used as a guide for investors or managers in the...
Available

Journal Article

The inevitable queue: exploring the impact of wait time at sporting events

Baker, Thomas; Jones, Scott A

2011 International Journal of Sports Marketing and Sponsorship

doi:10.1108/IJSMS-13-01-2011-B005

While the goal of almost any service provider is to eliminate wait from the consumption experience, there are a number of service environments where this ideal may be impractical, if not impossible, to deliver, among them live sport. Live sporting events often have queues at entry and exit gates,...
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Journal Article

Factors influencing spectator sports consumption: NCAA women's college basketball

Trail, Galen. T.; Kim, Yu

2011 International Journal of Sports Marketing and Sponsorship

doi:10.1108/IJSMS-13-01-2011-B006

Although the understanding of both positive and negative factors influencing sports consumption is essential, previous research has mainly focused on motivators. The purpose of this study was to examine three different models of constraints and motivators that influence attendance: a correlated...
Available

Journal Article

Editorial policy

Desbordes, Michel

2011 International Journal of Sports Marketing and Sponsorship

doi:10.1108/IJSMS-13-01-2011-B007

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