1 - 6 of 6 articles
Purpose – The purpose of this paper is to explain the emergence and existence of retro‐industries. The paper proposes using a multidisciplinary approach to define the concept of retro‐industries and to identify its specificities. Design/methodology/approach – Literature reviews in marketing and...
Purpose – The purpose of this paper is to propose a model of innovation and internationalization for small‐ and medium enterprises (SMEs) and at testing it on tradition‐based firms. These are SMEs whose productions reflect their territory's cultural identity. They are often micro‐firms and weak...
Purpose – The role of nostalgia in consumers’ lives and its application in the design of marketing strategies has been highlighted in prior research. However, the role of nostalgia as well as the consumers’ nostalgic inclination in the development of new products has not been investigated yet,...
Purpose – Understanding a prima facie attraction of retro pop‐rock by a broad spectrum of people and the role of technology innovation in driving the importance of this genre. A key idea of this paper is that ongoing popularity of retro pop‐rock music is associated with a confluence of...
Purpose – The purpose of this paper is to examine if “neo‐retro”‐product design, which is based on the reinterpretation of forms from the past, can paradoxically convey design newness and looks at how such products are perceived by innovators. Design/methodology/approach – An experiment was...
Purpose – The purpose of this paper is to provide an integrated framework of complex relations among innovation characteristics, organizational capabilities, innovation potential and innovation performance. Design/methodology/approach – The model is tested using partial least squares (PLS)...
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