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Journal of Communication Management Volume 12 Issue 1

Subject Areas: Strategy and Management
Publisher: Emerald Group Publishing Limited - Emerald Publishing
ISSN: 1363-254X
SJR: 38

Available

Journal Article

Stakeholder theory: antidote to a drug company's market health? A case study of Synthroid

Susan Bornsen; Jean Ostrom‐Blonigen; Kenneth D. Plowman

2008 Journal of Communication Management

doi:10.1108/13632540810854208

Purpose – The purpose of this paper is to examine the history and strategies used by Synthroid producers, currently Abbott Laboratories, one of the top drug companies in the world through the use of stakeholder theory. Design/methodology/approach – News releases and The Wall Street Journal from...
Available

Journal Article

Trends in government communication in The Netherlands

Marita Vos; Evelyn Westerhoudt

2008 Journal of Communication Management

doi:10.1108/13632540810854217

Purpose – The purpose of this paper is to provide a current state of the art of government communication in The Netherlands which can help to promote a dialogue about how communication quality in this field can be improved further. Design/methodology/approach – In 2006 a survey was conducted for...
Available

Journal Article

Business perceptions of public relations in New Zealand

Graeme David Sterne

2008 Journal of Communication Management

doi:10.1108/13632540810854226

Purpose – This research aims to describe business perceptions of public relations (PR) in New Zealand. It also intends to provide insights which will assist the Public Relations Institute of New Zealand (PRINZ) to achieve its mission “to promote PR as a reputable, dynamic profession”....
Available

Journal Article

Interpersonal communication skills that enhance organisational commitment

Mary Bambacas; Margaret Patrickson

2008 Journal of Communication Management

doi:10.1108/13632540810854235

Purpose – The purpose of this paper is threefold. First, to investigate the interpersonal communication skills that human resource (HR) managers expect managers in supervisory positions possess. Second, to identify which of these skills HR managers expect managers use to engender subordinate...
Available

Journal Article

Applying relationship management theory to the fundraising process for individual donors

Richard D. Waters

2008 Journal of Communication Management

doi:10.1108/13632540810854244

Purpose – The purpose of this paper is to measure the relationships non‐profit organisations develop with their annual giving and major gift donors and to compare the differences between the giving levels. Design/methodology/approach – A web‐based survey of individual donors ( n =120) to a...
Available

Journal Article

Interest‐based negotiation An essential business and communications tool for the public relations counselor

Neil H. Katz; Nancy M. Pattarini

2008 Journal of Communication Management

doi:10.1108/13632540810854253

Purpose – The purpose of this paper is to introduce the principles of interest‐based negotiation to communications professionals and provide examples of how the technique can be applied to both the business and practice of public relations. Design/methodology/approach – The paper looks at...

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