1 - 7 of 7 articles
Purpose – Consumers gift themselves with luxury fashion brands, yet the motives for self‐gifting are not well understood. Whereas traditionally, self‐gifting is defined as self‐orientated in nature, luxury brands are seen as social statements, and self‐gifting of luxury fashion brands that...
Purpose – The purpose of this paper is to investigate what values luxury customers may seek to fulfill during their interaction with salespersons and how perceived value fulfillment may impact salesperson loyalty and store loyalty. The paper also examines the moderating effect of the degree of...
Purpose – The purpose of this paper is to discuss and identify consumer‐brand relationships in a luxury brand context. The focus is on consumer‐brand relationship forms emerging in relation to step‐down line extensions of luxury brands. The study is positioned within fashion industry....
Purpose – The purpose of this paper is to explore the potentially conflicting positive and negative ethical aspects of wool apparel and the relative importance of these ethical attributes when consumers in the USA make wool apparel purchase decisions. Design/methodology/approach – A two‐stage...
Purpose – This paper aims to identify the dimensionality of country image (CI) for luxury fashion brand and examine the multi‐faceted impacts of CI on brand awareness, perceived quality, and brand loyalty in accordance with the brand resonance model. By identifying the constructs and...
Purpose – The purpose of this paper is to identify the organisation of the quality department and the management of the supply chain (SC) used by luxury companies to achieve quality requirements. Design/methodology/approach – The paper follows an exploratory approach using a case‐based...
Purpose – The purpose of this paper is to develop industry specific operational definitions for marketing dimensions and sub‐variables in the luxury goods industry that will contribute to the growing body of company‐based research on luxury brand management. Design/methodology/approach – Case...
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