1 - 7 of 7 articles
Purpose – The purpose of the study is to explore the differences between fast fashion and slow fashion consumers in regards to their consumer decision process stages (i.e. purchase/consumption, post‐consumption evaluation, and divestment). Design/methodology/approach – Qualitative data were...
Purpose – Very little fast fashion literature focuses on pleasure‐seeking activities or luxury‐fast‐fashion and the purpose of this paper is to start addressing these gaps from the perspective of the customer. Design/methodology/approach – Over eight months, a naturalistic inquiry obtained...
Purpose – The purpose of this paper is to describe the strategic role of corporate social responsibility (CSR) in global fast fashion companies. Design/methodology/approach – Drawing on the management literature on CSR, corporate social performance and the benefits of a socially responsible...
Purpose – The purpose of this paper is to investigate the relationship between the fast fashion formula and the process of firm internationalization. Possible answers are sought to the following research question: does the fast fashion formula drive the internationalization process (driving the...
Purpose – The aim the present study is to investigate the consumption practices of fast fashion products. During the introductory stage of this phenomenon, most academic literature has focused its attention on structural and industrial aspects of the fast fashion phenomenon. Now that the...
Purpose – The purpose of this study is to examine customer orientation and fashion merchandising competencies to learn which strategic option has a stronger relationship with retailer financial performance. Design/methodology/approach – A cross‐sectional survey was used to collect self‐report...
Purpose – This study aims to investigate the conceptual structure of fast fashion avoidance among young consumers in Korea. The effects of negative beliefs on the behavioural intention regarding fast fashion avoidance are empirically examined. Design/methodology/approach – A conceptual model of...
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