1 - 6 of 6 articles
Purpose – Given that a “one size fits all” strategy might not be sufficiently robust enough to capture all the idiosyncrasies of the ethnic minority market in Britain, due to the heterogeneous nature of their consumption behaviour, the purpose of this paper is to specifically explore clothing...
Purpose – The purpose of this paper is to identify the web experience elements that aid the interaction between the consumer and fashion garments online. Two elements have been identified, product viewing and fashion information online, and analysis of the effects of these elements and the...
Purpose – The purpose of this paper is to study the influence of collective self esteem, age, income, marital status, and education of Indian women in predicting their fashion clothing involvement. Design/methodology/approach – Data were collected by contacting women in their offices, colleges,...
Purpose – The purpose of this paper is to explore the applications of postponement strategy in the textile and apparel industry, with a particular focus on the supply chain structure, relationships and enabling activities supporting postponement strategy across the supply chain....
Purpose – The purpose of this paper is to conceptualize luxury customer value and empirically test the reliability and validity of the proposed structure of it. In addition, it aims to identify luxury customer value factors that influence brand relationship and behavioural intention....
Purpose – The purpose of this paper is to show how materialism, brand engagement in self‐concept (BESC), and status consumption influence clothing involvement and brand loyalty. Design/methodology/approach – The authors use data from a survey of 258 US college students to test a model using...
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