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Purpose – The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characteristics. Design/methodology/approach – A two‐step procedure was utilized to model, estimate, and analyze purchasing decision...
Purpose – The research aimed to reveal real behavioural preferences in fashion and clothing consumption, and analyses the similarities and differences between British, Brazilian and Chinese consumers. This approach was selected to consider the distinctions between a mature market, and emerging...
Purpose – The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach – Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage...
Purpose – This study focused on two research questions: How do generational cohorts of fair trade consumers differ in their product attitudes and behaviors, retail preferences, shopping orientations, and socio‐political attitudes? How do factors influencing purchase intentions for fair trade...
Purpose – To study college students' attitudes toward and behavioral intention of shopping online for apparel products by using the theory of reasoned action. Design/methodology/approach – Focus group interviews and a literature review identified specific items of interest related to the...
Purpose – The purpose of this research was to test the statement. “All older people are the same” and answer the question if professional and social activity play an important role in dividing the respondents into different segments in the field of apparel shopping. We examined seven aspects of...
Purpose – To examine the key communicating factors which influence 12‐13 year old girls in their purchasing decisions for fashion clothing. Design/methodology/approach – A series of four, structured focus group interviews, consisting of six girls, with questions developed after analysing the...
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