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The apparel industry is truly global in nature. Apparel manufacturing being labour intensive has been migrating from the high wage developed world to developing countries. However, the developing countries will need to have efficient manufacturing operations if they are to retain their...
Using Rogers’ theory of diffusion of innovation, this paper reports the results of a study that had two objectives: the first objective was to compare the number of male and female adolescents in each of Rogers’ five categories of consumer adopters. The second, was to verify if there were...
Supply chain management (SCM) in the apparel industry was empirically examined through a quantitative research design. The objectives of the study were to identify the level of SCM activities and to examine the relationship of selected company characteristics for a set of US apparel...
The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception between apparel purchasers and non‐apparel purchasers across countries, third whether there are differences in the...
Textile industry supply chains take raw materials through several processes before reaching the consumer. At the start of a supply chain the consumer seems far away and the degree to which the raw material plays a part in the consumer product is difficult to gauge. This case presents details of...
Understanding generational differences is basic to marketing fashion items to different generations. A company that can understand these differences will be able to create better products that speak to generations and learn how to better advertise and market to these generations. This paper...
This paper presents a comprehensive statistical report on China’s current apparel retailing environment, including the macro‐ (demographic, economic, political, cultural, technological and natural factors) and micro‐ (sourcing, garment manufacturing, marketing intermediaries and consumers)...
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