1 - 6 of 6 articles
To be a dominant company (in other words, a long-term successful company), it is an enormous task to build brand loyalty, to reach brand loyal customers, and to give those customers' product satisfaction. The purpose of this study was to identify clothing brand loyal customers regarding their...
The purpose of this study is to provide an updated view of the effects of selected socioeconomic and demographic factors on household expenditures for home furnishings among US households. Using consumer demand theory as the underlying theoretical framework, Tobit analysis was used to estimate...
The overall purpose of this research was to explore the potential for applying mass customization in the apparel manufacturing and retail sectors by investigating consumers' interests in it as a concept. A series of seven focus groups were used to explore consumer preferences related to mass...
The purpose of this research was to examine the four aspects of approach-avoidance behavior (physical, exploratory, communication, performance and satisfaction) of older apparel consumers (those aged 65 and over). This research also examined the differences in age and shopping orientations...
This study examines how consumer involvement with apparel influences perceptions of an apparel product (T-shirt) presented in a print advertisement. Consumer involvement with apparel was examined in relation to three advertisement response concepts: attitude toward the advertisement, product...
This study examined several personal characteristics of frequent clothing buyers. The data came from a survey of 533 adult consumers including college students and non-students. As shown in prior studies of clothing as well as other products, the heavy users in this study described themselves as...
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