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Prior to implementing computerised pattern alterations for figuration on a commercial CAD system, a large database with reference to the standard graded patterns, the alteration movements and relevant information needs to be generated. There are many difficulties in creating grade rules and...
This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four general, major influential factors are discussed specifically, the historical factor, the aesthetic factor, the cultural...
Apparel brands are heavily reliant on emotional appeal and creation of imagery to achieve consumer recognition and interest. This study examines how US female consumers compare and form impressions of competing national apparel brands. More specifically, this study examines consumer perceptions...
The next generation of shoppers is hitting the stores, and forwardthinking retailers are following their every move. For retailers who target the teen market, developing strategies aimed at reaching this market are complex. This study was conducted for a large southeastern US department store...
This paper examines the growth strategies adopted by fashion design houses which have undergone significant transformation in the past decade from being privately owned, niche market companies to stockmarketlisted businesses selling fashion and other lifestyle products to a lucrative and...
This section of the Journal is entitled News and Views. It can include practitioner papers, news, events, conference reports, calls for papers, trend summaries, statistics, working papers, etc. Submissions are invited from both academic and industry sources. Contributions are welcome and because...
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