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The concepts of supply chain management and quick response manufacturing systems have been forwarded in the clothing sector as a route to competitive advantage for manufacturers based in high labour cost countries. An integral part of the advantage gained via such systems is reduction in...
A consumer's postpurchase product usage behaviour influences future decision making. Particularly, for fashion products, in which usage behaviour is highly observable, impacts of usage behaviour on future purchases and other consumers are more conspicuous. This study investigated usage behaviour...
Apparel exports by OECD countries and imports of developing countries, the counterflow of international trade in apparel, were examined. Application of a gravity model indicated that proximity was important in determining the marketing destinations of apparel exports of OECD countries. There was...
This paper investigates the relationship between generic marketing strategies and organisational designs of the Hong Kong clothing manufacturing firms. It also studies the strategic deployment adopted by firms with different marketing approaches in response to the MFA. It was hypothesised that...
The pace of change has opened up and will continue to do so an increasing number of options for consumers to spend time and money. Successful companies will have to maintain an effective response to change, including a product supply strategy that satisfies consumer demands for value. Properly...
This work analyses global trade and production of textiles and clothing and the organisational trends occurring in enterprises in order to enable them to face increased competition due to trade liberalisation and the communications revolution. It introduces the concept of quick response and...
The authors have traced the development of Italian knitwear production and marketing and attempted to contextualise a number of issues in conjunction with contemporary business and management theories. Using a chronological style to illustrate developments, they have focused, in particular, upon...
The South African clothing industry is well established, catering to a wide range of customer needs. Manufacture includes men's, women's and children's clothing, outerwear, underwear and swimwear.
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