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Lipton is one of the companies most advanced in the implementation of efficient consumer response (ECR) in the USA. Describes the hostile grocery industry environment leading up to the introduction of ECR in the early 1990s and discusses the key aspects of implementation, as experienced at...
Birds Eye Wall’s is the largest food brand in the UK and at the forefront of efficient consumer response (ECR) implementation. Provides a detailed account of how ECR has been implemented at Birds Eye Wall’s and the lessons learned along the way. Emphasizes the importance of trust between trading...
A particular problem for European suppliers to the grocery trade is the requirement for country or region specific product variants. A large number of local variants dramatically reduces the supply chain performance of a European supplier in the smaller markets. Focuses on the issue of product...
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