1 - 7 of 7 articles
The growing global public concern for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental labels. It suggests that accuracy in label information is relevant so as to allow consumers to make an informed...
This paper examines an important, albeit neglected aspect of communication in the workplace, namely, rumour and gossip in organisations. Drawing on literature from multiple disciplines the paper provides an analysis of the role played by rumour and gossip within organisations, including, but not...
From a theoretical perspective, there is an emergent trend toward the planning of financial public relations strategies in order to add financial value to businesses. However, the benefits of strategising and planning cannot be fully realised unless they are supported by the entire range of...
Entrepreneurial businesses are, by definition, different from large corporations. Thus, although the objectives of marketing communications of both types of firm are the same the ways in which each carries them out is different, and, whereas the nature of corporate marketing communications is...
Presents a case study of a new approach to collective storytelling in companies using a highly participative approach in order to create believable and authentic corporate films. An Australian company in the process industry had undergone a large‐scale organizational change project; in order to...
The international firms' management of subsidiaries abroad necessarily implies the question of how to manage language problems. Even if this is obvious, only a few researchers have dealt with the problem of language skills in corporate communications as this paper will show. This paper will...
Looks at developments in corporate communications during the twentieth century. Reveals that communication between organizations and their publics during the twentieth century has been changing and substantially improving due to a changing society, corporate values, information technology,...
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