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Asia Pacific Journal of Marketing and Logistics Volume 20 Issue 3

Subject Areas: Business and International Management
Publisher: Emerald Group Publishing Limited - Emerald Publishing
ISSN: 1355-5855
SJR: 46

Available

Journal Article

Understanding consumer's attitude towards retail store in stockout situations

Leela Rani; Sanal Kumar Velayudhan

2008 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/13555850810890048

Purpose – This study aims to examine empirically how consumers' attitude towards retail stores gets affected by situational, consumer, store and product characteristic variables when they face out‐of‐stock situations. Design/methodology/approach – Survey method for data collection was used. Data...
Available

Journal Article

Strategic marketing in Chinese manufacturing companies

Guo Huan; Roger Brooksbank; David Taylor; Patrycia Babbis

2008 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/13555850810890057

Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. Design/methodology/approach – Data were collected by means of a web‐based survey. A...
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Journal Article

Market orientation, learning orientation and organisational performance in international joint ventures

Mark Anthony Farrell; Edward Oczkowski; Radwan Kharabsheh

2008 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/13555850810890066

Purpose – Despite failure rates of around 30 per cent, international joint ventures (IJVs) continue to grow. It is argued that IJVs provide a platform for organisational learning, which facilitates organisational performance. Intuitively, IJVs that are learning oriented should have a positive...
Available

Journal Article

A model for customer‐focused objective‐based performance evaluation of logistics service providers

Chee‐Cheng Chen

2008 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/13555850810890075

Purpose – This paper aims to propose a customer‐oriented, objective‐based model for evaluating the performance of logistics service providers (LSPs). Design/methodology/approach – The study develops an appropriate customer‐oriented, objective‐based measurement model for LSPs on conceptual...
Available

Journal Article

Evaluating the logistics performance of intermodal transportation in Thailand

Pichet Kunadhamraks; Shinya Hanaoka

2008 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/13555850810890084

Purpose – The purpose of this paper is to evaluate the logistics performance of intermodal freight transportation, a reasonably innovative methodology, to Thailand. Design/methodology/approach – Fuzzy set techniques are applied to assess the meaning of logistics performance within the decision...
Available

Journal Article

Evaluating petroleum supply chain performance Application of analytical hierarchy process to balanced scorecard

Siddharth Varma; Subhash Wadhwa; S.G. Deshmukh

2008 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/13555850810890093

Purpose – Performance evaluation in supply chain management (SCM) is not a straightforward task. This becomes even more complicated while evaluating a process industry supply chain because of its inherently different characteristics. The purpose of this paper is to suggest a method to evaluate...

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