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Asia Pacific Journal of Marketing and Logistics

Subject Areas: Business and International Management
Publisher: Emerald Group Publishing Limited - Emerald Publishing
ISSN: 1355-5855
SJR: 46

Available

Journal Article

Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

Duong, Cong Doanh

2022 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/apjml-04-2021-0276

This study examines the roles of Big Five personality traits, including conscientiousness, agreeableness, extraversion, neuroticism and openness to experience, in shaping green consumption behavior, as well as bridging the attitude-intention-behavior gap in environmentally friendly consumption...
Available

Journal Article

The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

Septianto, Felix; Rostiani, Rokhima; Paramita, Widya

2022 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/apjml-04-2021-0274

While new product introductions can potentially promote growth and benefit for brands, it remains unclear how marketers can develop effective communication strategies to increase the chance of success for new products. The present research investigates the role of cuteness in leveraging the...
Available

Journal Article

The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices

Wang, Tung-Sheng; Liang, Austin Rong-Da; Ko, Chia-Chun; Lin, Jie-Heng

2022 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/apjml-02-2021-0121

The objective of this study is to investigate the impact of geographical labeling (GL) and place of origin on consumers' perceived tea quality and purchase intention, as well as to analyze the moderating effects of traditional tea processing methods and the price of...
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Journal Article

Buyer–supplier collaborative cost sharing and the performance of fresh agricultural produce cold chains: a retailer fairness concern perspective

Zi, Wucheng; Li, Guodong; Li, Xiaolin; Zhou, JiaYu

2022 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/apjml-04-2021-0266

This study explores how collaborative cost sharing between the buyer and the supplier in cold chain equipment and marketing and advertising affects the performance of a fresh agricultural produce supply chain (FAP-SC).Design/methodology/approachWe use a contingency approach to modeling different...
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Journal Article

Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products

Izadi, Behzad; Ghaedi, Ali; Ghasemian, Mohammadreza

2022 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/apjml-01-2021-0026

Neuromarketing is a science that can examine human subconscious decisions and activities. The study aimed to investigate the neuropsychological responses of consumers to promotion strategies and the decision to buy sports products, in order to determine the more effective...
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Journal Article

Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test

Sengabira Ndereyimana, Charmant; Lau, Antonio K.W.; Lascu, Dana-Nicoleta; Manrai, Ajay K.

2022 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/apjml-03-2021-0184

Heeding the call for insights into the Sub-Saharan African international marketing context, this study aims to empirically examine consumers' desires and motivations for buying counterfeit luxury goods. It examines influences on consumers' attitudes and purchase intentions related to counterfeit...
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Journal Article

From keyword to keywords: the role of keyword portfolio variety and disparity in product sales

Cao, Xia; Yang, Zhi; Wang, Feng; Lu, Chongyu; Wu, Yueyan

2022 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/apjml-02-2021-0145

This study investigates the effect of keyword portfolio characteristics on sales in paid search advertising. The authors propose two keyword portfolio characteristics (variety and disparity) and examine the effects of portfolio variety and portfolio disparity on direct and indirect sales in both...
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Journal Article

The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping

Yu, Fan; Zheng, Ran

2022 Asia Pacific Journal of Marketing and Logistics

doi:10.1108/apjml-08-2021-0564

Nowadays, more and more Chinese consumers purchase luxury goods on live streaming platforms. However, the existing literature rarely focuses on this emerging phenomenon. This article attempts to construct a theoretical model based on the perceived value theory to explain this...

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