journal article
LitStream Collection
Adoption drivers and intents in the mobile electronic marketplace Survey findings
2002 Journal of Systems and Information Technology
doi: 10.1108/13287260280000768
Although little is known about consumers attitudes towards wireless marketing channels and how customer value is generated in mobile commerce, many organizations are today making considerable investments to take advantage of the new business possibilities offered by wireless technologies encouraged by optimistic, yet contradictory forecasts on the future volume of mobile commerce. This paper reports on a national consumer survey conducted to investigate i the Finnish consumers willingness to use a number of initial mobile service, ii the common supposition that mcommerce will be able to increase the overall market for ecommerce by penetrating into untapped markets, and particularly iii if early and intended adoption of mcommerce by consumers can be attributed to certain types of mobile services.