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Purpose – This case aims to describe the practices of Salesforce.com, one of the most successful examples of a company transitioning from traditional management to radical management. Design/methodology/approach – The article explores the factors that made the implementation successful and...
Purpose – This BMW case aims to show how many of the company's practices that accord with principles espoused in the authors' sustainable leadership model contributed to its recovery after the global financial crisis (GFC). Design/methodology/approach – This case illustrates how BMW institutes...
Purpose – The purpose of this paper is to warn managers of the common missteps that can trip up strategy making and suggest how such pitfalls can be avoided. Design/methodology/approach – Based on their experience and research, the authors identify seven key mistakes and describe the best...
Purpose – This paper aims to offer a framework of five questions for analyzing ethical dilemmas faced by managers and professionals. The framework's main purpose is to help individuals understand the nature of ethical issues and to avoid making ethical mistakes – decisions or actions that are...
Purpose – The paper aims to argue that stock‐based compensation for top leaders is a very recent phenomenon that is associated with lower shareholder returns, bubbles and crashes and huge corporate scandals and that it is time to bring an end to it and find a better, more authentic approach that...
Purpose – The author listened to many major corporate players discuss the brave new world of brand conversations and content engagement at the 2011 CM (“Conversational Marketing”) Summit in New York. This paper aims to reveal his conclusion is that we have a lot of new lessons to learn about...
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