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Power brands like Perdue Farm's Oven Staffer chickens and Gillette's Sensor razor achieve superior profitability by convincing customers that they offer superior quality says a noted analyst of the data linking strategy and performance. His conclusions are based on a review of 25 years of...
Managers can improve the likelihood of new product success with simulated test market STM research and software programs. It's a way of getting the had news in the laboratory, without spending millions of dollars only to be hammered in test market cities.
There's an important new pattern in buyer choice processes consumer schizophrenia. Consumers are making decisions on what to put in their shopping carts based on mutually contradictory or antagonistic motives.
A sophisticated screening system can focus the energies of the company on creating and developing products and services that will have greater likelihood of success.
This flavor industry case takes a clinical look at a global firm's complex marketing research practices. The reader's job Find the set of opportunities that constitute a strategic resource.
Appearing at The Planning Forum's 1992 International Conference, was a faculty that included many of America's most respected strategic thinkers. They urged attendees to take daring steps into strategic management's wild beyond
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