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The scenario writer must identify the most powerful forces inside and outside the company, and analyze which plots they fit.
The head of planning for a Fortune 500 consumer products company summarizes the lessons managers must master for successful scenario planning in diversified companies.
The insights gained from scenarios will be wasted unless companies effectively integrate them into the decisionmaking process.
Scenario building, hand in hand with a careful analysis of your business' driving forces, offers a means of systematically studying the longer term requirements for sustained competitive advantage.
Southern California Edison decided to plan for future uncertainties by writing a series of plausible scenarios and preparing flexible responses for each of them.
Using alternative scenarios of possible future conditions, this utility has now developed contingency plans to meet longterm demand in the most efficient and economical manner.
Shell developed a number of new methodologies to make scenario planning more meaningful to line managers. It also took steps to integrate the learning that takes place at the SBU level into the Group Planning System.
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