Planning Review

Banks, Philip F.; Fahey, Liam

1991 Planning Review

doi: 10.1108/eb054327

Here's a framework that facilitates the analysis of opportunities and threats within individual industries in the new European marketplace.

Bovet, David

1991 Planning Review

doi: 10.1108/eb054328

Companies with an effective logistics strategy can find significant opportunities in the new European landscape.

Stoehr, Achim A.

1991 Planning Review

doi: 10.1108/eb054329

Japanese strategy for Europe Scrap the Made in Japan approach, pursue serious industrial investment, introduce technology, and apply it locally.

O'Brien, Virginia F.; Fuld, Leonard M.

1991 Planning Review

doi: 10.1108/eb054330

Firms must constantly monitor and assess the emerging European market, the players, and the instruments and forces of change.

Hitzler, Gerhard

1991 Planning Review

doi: 10.1108/eb054331

Here's your manual for keeping track of new regulations that might affect your market.

Ebeling, H. William; Smith, Erica

1991 Planning Review

doi: 10.1108/eb054332

During the fall of 1990, Zestwear, Inc., a wellknown U.S. apparel manufacturer decided to develop a strategy to enter the European market with existing product lines. The firm knew there was a steady European demand for its products because it received hundreds of calls a year from distributors and retailers who wanted to place orders for its classic, functional clothes. The process of responding to what were usually small orders was becoming unwieldy. The firm knew it would have to devise a strategic approach for fullscale entry into the European market if it were to profitably serve these potential customers. The prospects of Europe becoming a Single Market in the Nineties also enhanced the firm's interest.