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Here's a framework that facilitates the analysis of opportunities and threats within individual industries in the new European marketplace.
Companies with an effective logistics strategy can find significant opportunities in the new European landscape.
Japanese strategy for Europe Scrap the Made in Japan approach, pursue serious industrial investment, introduce technology, and apply it locally.
Firms must constantly monitor and assess the emerging European market, the players, and the instruments and forces of change.
Here's your manual for keeping track of new regulations that might affect your market.
During the fall of 1990, Zestwear, Inc., a wellknown U.S. apparel manufacturer decided to develop a strategy to enter the European market with existing product lines. The firm knew there was a steady European demand for its products because it received hundreds of calls a year from distributors...
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