1 - 6 of 6 articles
Purpose – The purpose of this paper is to explore how the facial expression of the reviewer's avatar interacts with the valence of the consumer review to influence consumer purchase decisions. Design/methodology/approach – A 2 (facial expression of the reviewer's avatar)× 2 (valence of the...
Purpose – The purpose of this paper is to answer the question: why Google Answers and Yahoo! Kimo Knowledge+, both virtual communities built on users asking and answering questions with different rewarding mechanisms, have different outcomes. Design/methodology/approach – Based on the theory of...
Purpose – The purpose of this study was to determine how storytelling blogs affect readers’ intention to adopt travel products. Design/methodology/approach – The present study proposes a storytelling framework based on heuristic theory for examining the characteristics and key components of a...
Purpose – The aim of this study is to provide a theoretical extension to the private‐collective model of information sharing along with an empirical test with users of a social bookmarking website. Design/methodology/approach – The paper includes a survey of 112 users of an actual bookmarking...
Purpose – The purpose of this article is to investigate urban and rural differences for online activities and e‐payment behavior patterns. Design/methodology/approach – This study applied the MLCA model to investigate Internet usage patterns from 11 online applications among 10,909 Taiwan...
Purpose – It is assumed that consumers consume games to experience hedonic and utilitarian value. However, there is no conceptual model or empirical evidence that supports this hypothesis in the game context or clarifies whether these consumption values have dual mediated or individual effects....
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