1 - 6 of 6 articles
Purpose – The increasing number of M‐internet subscribers and the fast growing revenue proves the great potential of M‐internet as well as the enormous business opportunity in Korea. The success in this business is dependent on understanding the concerns of customers and identifying the factors...
Purpose – The main objective of this study is to develop a framework for: identifying the reasons for using e‐commerce; understanding the implications of e‐commerce in companies; and implementing and applying e‐commerce successfully for improved organizational competitiveness and success....
Purpose – Although the wireless internet attracts more and more interest from marketers and researchers, there is little empirical evidence of multinational corporations’ (MNCs) adoption of push‐type mobile advertising in global markets. The aim of this study is to fill this research gap, by...
Purpose – To describe consumers’ heuristic and analytical searches for a pre‐purchase information acquisition, and to assess the correspondence of flexibility of information task and the information found with a search. Design/methodology/approach – Propositions based on current research in web...
Purpose – To provide a thorough analysis of the role of the internet in survey research and to discuss the implications of online surveys becoming such a major force in research. Design/methodology/approach – The paper is divided into four major sections: an analysis of the strengths and...
Purpose – E‐consumers consistently complain that the internet is frustratingly slow. Most existing research on this phenomenon is based on the concept of “download delay”, that is, the time required for a web page to fully download to the e‐consumer's computer screen. This paper reports on an...
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