Journal of Public Relations Research

Yue, Cen April; Men, Linjuan Rita; Davis, Donna Z.; Mitson, Renee; Zhou, Alvin; Al Rawi, Ahmed

2024 Journal of Public Relations Research

doi: 10.1080/1062726X.2024.2400622

This study delves into how public relations leaders are engaging with AI, drawing on the insights of experts with deep expertise in the field. Through interviews with 20 public relations leaders well-versed in AI, the research reveals their current attitudes, practical applications, and assessments of AI’s role in the field. It further examines their perspectives on the associated risks, ethical dilemmas, and future trajectories of AI in public relations. By capturing these expert voices, the study provides a timely and nuanced understanding of AI’s potential to drive innovation, enhance strategies, and shape the future of public relations.

Kang, Minjeong; Moon, Bitt

2024 Journal of Public Relations Research

doi: 10.1080/1062726X.2024.2390466

This study proposes participatory employee communication as a conceptual framework for exploring and developing excellent organizational employee listening characteristics. Further, this study aims to address key characteristics of internal organizational listening competency, with 20 in-depth interviews with full-time US employees. From the interview data, 12 characteristics emerged in three critical dimensions of cognitive, affective, and behavioral competencies in listening. The findings indicate that employee listening should be considered part of the participatory organizational communication system and culture, supported by organizational structure, policies, procedures, and culture, and grounded in mutual orientation, which values employee voices as legitimate and valuable partners for organizational success. Based on the findings, the study proposes an organizational framework for employee listening competency with four dimensions and 13 attributes.