Journal of Public Relations Research

Sha, Bey-Ling

2018 Journal of Public Relations Research

doi: 10.1080/1062726X.2018.1534339

Ciszek, Erica

2018 Journal of Public Relations Research

doi: 10.1080/1062726X.2018.1440354

This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to serve as a disruption to contemporary public relations theory; it is a cry for radical rethinking of how we come to identify, define, and understand the discipline.

Ni, Lan; Wang, Qi; Gogate, Anushree

2018 Journal of Public Relations Research

doi: 10.1080/1062726X.2018.1490289

Immigrant professionals (IPs) compose important internal publics in U.S. organizations. This study examined the processes of intercultural identity development through IPs’ stress, adaptation, and intercultural communication competence, as well as the outcomes of such identity development. Twenty-three interviews with Indian IPs in a major southern cosmopolitan area in the United States revealed three types of stressors: insufficiency in culture-specific knowledge and skills, ineffective expression, and imbalance in home and host social communication. Adaptation responses included active language and culture learning, perspective taking, compromising, ignoring, passive acceptance, and active initiating and participating in social interactions. Further, IPs demonstrated three major types of intercultural identities: integrated with both cultures, non-integrated (leaning more toward either home or host culture), and ambivalent (feeling rootless and uncertain about what culture to teach their children). In the context of intercultural identity development, the concepts of avowed and ascribed identities become even more nuanced. This study contributes to research in public relations by deepening the understanding of organizations’ immigrant internal publics and facilitating more effective relationship management with these publics.

Ferguson, Mary Ann

2018 Journal of Public Relations Research

doi: 10.1080/1062726X.2018.1514810

This article suggests that agreement on a paradigm focus for public relations scholarship would greatly enhance the probability of productive theory development. The author argues, influenced by Thomas Kuhn, that until those who call themselves public relations scholars come to agreement on the focus of public relations research and theory development, there may be much activity we call research in public relations, but there will not be much theory development.