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Morehouse, Jordan; Saffer, Adam John
2018 Journal of Public Relations Research
doi: 10.1080/1062726X.2018.1498343
Taking a network perspective, this study uses a series of bibliometric analyses to systematically examine public relations scholarship on dialogue and digital dialogic communication. We examine the knowledge construction and invisible college networks to identify the prominent scholars and publications that inform current thinking in this area of scholarship. Our analyses of 157 journal articles reveal core studies that have shaped the use of theories and concepts within dialogue and digital dialogic research. We found evidence that knowledge construction is rapidly growing as researchers are mixing their expertise. Our data suggests that researchers are primarily informed by excellence and/or dialogic theories, but relationship management bridges the various theories used in dialogue research. Finally, we find that a select few scholars inform a considerable amount of the current research on dialogue and digital dialogic communication. We discuss these findings and offer a path forward for public relations.
Men, Linjuan Rita; Tsai, Wan-Hsiu Sunny; Chen, Zifei Fay; Ji, Yi Grace
2018 Journal of Public Relations Research
doi: 10.1080/1062726X.2018.1498341
This study expands the conceptual framework of dialogic communication on social media by incorporating a social dimension via social presence. Through a content analysis, we explored how dialogic internet principles and social presence strategies were implemented in top social CEOs’ Facebook posts to generate public engagement outcomes. Results showed that top social CEOs used a variety of dialogic principles on Facebook. Yet, 1-way information strategies were still more commonly used. Critically, dialogic principles, such as providing information of interest to publics and creating dialogic loops and the affective and cohesive strategies for projecting social presence effectively enhanced public engagement outcomes of reactions, likes, shares, and comments. Theoretical contributions and strategic implications on digital dialogic communication and leadership communication in public relations are discussed.
2018 Journal of Public Relations Research
doi: 10.1080/1062726X.2018.1498344
This study aims to advance our understanding of the implicit relationship between dialogic communication and corporate social performance (CSP). The study builds and tests a theoretical model that conceptually links the dialogic theory framework with the concept of CSP in management. Using the KLD CSP dataset, the study constructed a sample of S&P 500 petro-chemical companies (N = 106) with four levels of corporate environmental responsibility performance (green, gray, toxic, and neutral). The findings provided empirical evidence that green companies were more likely to facilitate dialogic communication with stakeholders. Furthermore, company size positively affected the propensity of dialogic communication. This study is among the first to theorize about the relationship between dialogic theory and CSP, and it introduces important contingencies that influence digital dialogic communication. Implications for the ongoing scholarly conversation on dialogic theory are discussed.
2018 Journal of Public Relations Research
doi: 10.1080/1062726X.2018.1498342
Within digital landscapes, public relations research suggests organizations and publics do not always operate in ways that scholars originally predict. Fitting with the theme of this special issue, this article challenges consensus-driven orientations of dialogue, embracing the postmodern concept of dissensus and critically contesting the dialogic promise of digital communication through a case of corporate political advocacy. By applying critical discourse analysis (CDA), this article analyzes Ben & Jerry’s support of the Black Lives Matter movement and the subsequent public response. This article advances dialogic theory by presenting an agonistic orientation toward dialogue.
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