Journal of Public Relations Research

Sha, Bey-Ling

2017 Journal of Public Relations Research

doi: 10.1080/1062726X.2017.1442130

Lee, Seow Ting; Kee, Amanda

2017 Journal of Public Relations Research

doi: 10.1080/1062726X.2017.1408465

This study offers an alternative conceptual framework for an integrated understanding of public relations practice globally. It investigates the relationships between political, economic, and media constructs and relationship management in public relations by building upon an environmental framework for understanding public relations. Based on a survey of public relations practitioners in Singapore, this study positions relationship management as a conceptual locus for public relations theory and practice. Four environmental variables—perceptions of the degree of democracy in the political system, level of economic development, level of economic freedom, and level of media freedom—are found to be associated with public relations practitioners’ orientation toward relationship management, based on Hon and Grunig’s relationship management scale.

Kim, Jarim

2017 Journal of Public Relations Research

doi: 10.1080/1062726X.2017.1405812

This study explored how and why a halo effect occurred during a food-related crisis in South Korea. The research questions were framed using situational crisis communication theory. A qualitative research method involving 16 in-depth interviews revealed that the good performance history of the company involved in the crisis caused people to attribute less responsibility to the organization, as they doubted the alleged cause of the crisis and interpreted the crisis as a one-time mistake. A good performance history reduced threats to the organization because people felt a personal bond with, and trust in, the organization, partly due to its long history of operations and relatively large size.

Storie, Leysan Khakimova

2017 Journal of Public Relations Research

doi: 10.1080/1062726X.2018.1437443

Political public relations and public diplomacy both focus on managing communication to build and maintain relationships for a political purpose. Public diplomacy focuses on foreign publics and involves governments and organizations seeking to build relationships internationally. This study explored relationship cultivation, i.e., the process of initiating, nurturing positive, and recovering from negative relationships between various public diplomacy actors. Data included 32 in-depth interviews with communication officers in the United States. Results confirmed some of the previously developed relationship cultivation dimensions and suggested new ones. The study offers a nuanced discussion of relationship cultivation factors and an explanation of how they apply to public diplomacy engagement.

2017 Journal of Public Relations Research

doi: 10.1080/1062726X.2017.1440789