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2016 Journal of Public Relations Research
doi: 10.1080/1062726X.2015.1131696
This paper answers Dozier and Lauzen’s (2000) call for critical theoretical examinations of activism and public relations to provide new perspectives and avoid the paradox inherent in organizational-level analyses. It also fills a literature gap by examining a case of internal activism, Girl Scout members protesting the use of palm oil in Girl Scout cookies, thus blurring organizational boundaries and rejecting Us/Other dichotomies. The basic precepts of the cultural-economic model (Curtin & Gaither, 2005, 2007) are expanded to provide greater heuristic power to the model (Curtin, Gaither, & Ciszek) and to delineate a more nuanced understanding of the public relations/activism relationship.
Moon, Bitt Beach; Rhee, Yunna; Yang, Sung-Un
2016 Journal of Public Relations Research
doi: 10.1080/1062726X.2015.1107482
The purpose of this study was to develop a multidimensional model of publics’ information transmitting behavior. Relevant literature in public relations, public communication, marketing communication, and interpersonal communication were reviewed. We composed a 6-dimensional public’s information transmitting behavior (ITB) model according to the three criteria—activeness, valence, and expressivity. The six dimensions were as follows: positive-proactive megaphoning, positive-reactive megaphoning, negative-proactive megaphoning, negative-reactive megaphoning, avoiding, and no-commenting. A series of surveys was conducted both in Korea (N = 500) and the United States (N = 500) for the development of the model. The results indicated that the 18-item ITB model was significantly reliable and valid, as we expected. Theoretical and practical implications of the findings are discussed.
Hoffmann, Jochen; Hamidati, Anis
2016 Journal of Public Relations Research
doi: 10.1080/1062726X.2015.1131698
This study provides an overview of the current state of corporate communication in some of Indonesia’s largest companies. A cross-cultural survey of senior managers highlights the uniqueness of Indonesia by comparing practitioners’ perceptions with results from two Western countries, namely Austria and Australia. The results reveal the limitations of traditional professionalization theories; embedding corporate communication into the cultural and institutional context has proved to be more instructive. Practitioners in Indonesia employ a comparably critical distance to their own cultural environment. However, at the same time, they are highly adaptive when it comes to the stringently regulated and politicized institutional context of their work. From a normative perspective, we would instead support a self-understanding of professional communicators as societal change agents.
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